How many words is a picture really worth? Better yet, how many sales is one picture worth? Whether you are selling a property still under construction, gaining investors for a site in development or marketing interior design services, your clients will want to see a clear representation of the finished product. Architectural rendering services can be some of your best sales tools when a photograph is out of the question.

What are architectural rendering services?
Architectural rendering services can include several different options. You may choose a photorealistic, two-dimensional image or even a three-dimensional image. Hand-drawn images can also be created. More complicated views like photo montages, virtual tours and “fly by” images can be created as well as still images. Today's software makes making almost any image a possibility.

What do these images show?
Depending on the service chosen, an image can be completely life-like or an artistic representation or anything in between. A photo-realistic image can be achieved with complex rendering software, giving the final image the look and feel of a photograph. Traditional images can be drawn by hand in the old-fashioned way or “drawn” on a computer.

No matter how the image is made, it can show anything the client needs it to show. A sweeping panorama of an intric complex or building exterior can be created. Illustrations of interiors can also be made. Cut-away views can show both a view of the exterior elevation and a glimpse of the interior of a structure at the same time. That's something no photograph can accomplish.

Why do I need an architectural rendering?
The simple truth is that the average person – regardless of profession, education or age – does not have the imagination and vision required to “see” a property without it is in front of their own eyes. It is a particularly gifted person who can look at a blueprint and imagine a home. Most of us need a bit more visual input before we can understand what a property will look like once it's built. Architectural rendering services fill that gap and give your client not just a mental image, but a virtual one that he can carry with him long after your meeting.

How can these images be used?
Traditionally, hand-drawn architectural renderings were used primarily for large-scale presentations and meetings. These images were also used for printed literature like postcards, flyers and brochures. These architectural rendering services are still quite valuable, but there are many more uses in today's marketplace for a well-crafted image.

Your website is a perfect place for an architectural rendering. Real estate agents are showing homes via virtual tours without either the buyer or the agent leasing home. It's easy to e-mail a sneak peek at a property's projected renovation to a potential buyer or send an e-mail blast to your client client list.

No matter how you use your images or what type you choose, it's important to find a dependable company to produce them. Look for a designer who can produce work on time and on budget. Find a provider who has a strong, long-standing reputation and plenty of samples to show. You'll find a quality image is worth far more than a mere thousand words.